The future success of Lethbridge depends on our ability to attract new businesses, support the ones we already have, and help them grow.

Bringing in new businesses, fostering talent through our nationally recognized post-secondary institutions, and encouraging investment will position Lethbridge as a competitive and welcoming place to work, live, and raise a family.

At the same time, we must prioritize the people and businesses already rooted in our community—entrepreneurs, workers, and families who have chosen to invest here. By listening to their needs, removing barriers, and creating the right environment for success, we can help them thrive.

Growth doesn’t just come from outside—it comes from within. When local businesses expand, they create jobs, strengthen supply chains, and deepen their commitment to our city.

With a focus on attraction, retention, and expansion, we can continue to build a vibrant, inclusive, and sustainable economy that works for everyone in Lethbridge.